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Daytona Rush SC Unveils New Name, Branding Ahead of 2020 League Two Season

By USL League Two Communications, 03/11/20, 1:45PM EDT


Transatlantic Sports Group and Rush Soccer announce rebrand

TAMPA, Fla. – In November of 2019, Transatlantic Sports Group Inc. (TSG), an international soccer company dedicated to growing the sport on both sides of the Atlantic, and Rush Soccer, a global soccer brand with 40,000 youth players worldwide, announced a joint venture for a USL League Two team (formerly known as Daytona Soccer Club) in Daytona Beach, Florida. Today, TSG and Rush Soccer unveiled a new name and branding for the club ahead of the 2020 League Two season.

Daytona Rush Soccer Club now includes ‘Rush,’ a global soccer brand, who in partnership with TSG will funnel elite level competitive players and alumni to the League Two team and on to the professional ranks. The redesign of the logo reflects the team’s coastal home and founding companies.

“The big crashing wave shows the style of our soccer club and reflects our ocean facing community, said Transatlantic Sports Group, Inc. Board Chair and Marketing Committee Member at Daytona Rush Jen Johns. "The sun and sand are a bold Florida gold and the stars near the palm branch represent our connection to our European roots. The blue and gray mirror the official Rush blue and gray. Overall, our new logo represents our club’s pride in Daytona with iconic symbols all within a soccer badge.”

The staff of TSG, Rush Soccer and Daytona Rush are excited to bring a fast-paced and exciting brand of soccer to the area this summer. 

“The new name and logo brings a fresh approach to the club and defines a bright beginning for what the staff, players and coaches plan to communicate on the field and within the community during the seasons ahead," said CEO of Transatlantic Sports Group, Inc., Evan Mitz.

The Daytona Rush USL League Two team will serve as a top-tier option for players in the club looking to compete professionally. All parties are looking forward to building a relationship with the local soccer community and bringing everyone along on the journey as Daytona Rush steps into USL League Two play this summer.

Daytona opens its League Two campaign is on May 9, 2020. Visit for more information.

About Transatlantic Sports Group, Inc.

Transatlantic Sports Group, Inc. (TSG, Inc.) is a global soccer company dedicated to growing the game on both sides of the Atlantic. Formed in 2018, its parent company is the Transatlantic Sports AG, Germany. Transatlantic Sports Group Inc, is comprised of the Transatlantic Soccer Academy, a residential soccer academy opening in 2020, and a USL Two franchise launched in 2019. Their mission includes building opportunities to grow the game of soccer and elevate players of all ages. Employing the network of the European parent company combined with the US high level team and environment provides a unique opportunity in the United States for soccer players to benefit in the US from both soccer worlds. For more information, visit: or and follow on social media: TW and IG: @Daytona_SC2 FB: @DaytonaSC

About Rush Soccer

Rush Soccer is committed to providing an unparalleled soccer experience for all who have an interest in the game of soccer. Rush Soccer promotes the development of character, the electricity of competition and the importance of pure enjoyment. We accept the responsibility of teaching life lessons to our athletes to further their growth inside the game and out. We believe that all players should be afforded an equal opportunity to explore their potential and participate in challenging circumstances that will yield positive outcomes. We are committed to making soccer a pleasant, safe and rewarding experience for everyone involved, regardless of age or ability. Through quality coaching, sound leadership and absolute sincerity, Rush Soccer will work to be the best soccer club in the world.

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